All the Metrics You Need
We offer all the metrics you need to create your reports, a few of them are mentioned below:
- Reach: the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people
- Impressions: the number of times your ads were on screen
- Amount Spent: the estimated total amount of money you have spent on your campaign, ad set or ad during its schedule
- Frequency: the average number of times each person saw your ad
- Clicks: the number of clicks on your ads
- CTR: the percentage of times people saw your ad and performed a click
- CTR (Link Click-Through-Rate): the percentage of time people saw your ads and performed an inline link click
- CPC: the average cost for each click
A metric is missing?
In case a metric is missing, please get in touch and we will be happy to add your metrics.