Templates
Google Ads
- Save Time & Effort
- Gather All your Data in One Report
- Gain Insights & Value
Create Insightful Google Ads Reports
Follow a few simple steps to gain access to our reports:
- Create a report using a template or start from scratch.
- Choose a template if you decide to use one, fill in the required fields, and make sure to replace all Data Element Creators with your data sources.
All the Metrics You Need
We offer all the metrics you need to create your reports, a few of them are mentioned below:
- Cost: the sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs
- Interactions: the number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on
- Engagements: the number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics
- Conversions: the number of times your Ads led Customers to an Action you have defined as valuable, such as Sales or Leads
- Impressions: the count of how often your ad has appeared on a search results page or website on the Google Network
- Average CPC: the total cost of all clicks divided by the total number of clicks received
- Number of Clicks: the number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
- Click-through Rate: the count of events
A metric is missing?
In case a metric is missing, please get in touch and we will be happy to add your metrics.
Get More Insights Using Dimensions
Analyse your metrics across different dimensions to gain deep insights:
- Click Type: the component of the ad (headline, phone call, sitelink, or offer) that customers clicked, and the stats for each type of click
- Search Term Match Type: the match type of the search keyword, either Broad match, Phrase match or Exact match
- Device: the device on which your add ran; for example, desktop computers, mobile devices, and tablets
A dimension is missing?
In case a dimension is missing, please get in touch and we will be happy to add it.
