All the Metrics You Need
We offer all the metrics you need to create your reports, a few of them are mentioned below:
- Total Cost: the estimated total amount of money you've spent on your campaign, ad group or ad during its schedule
- CPC: the average amount of money you've spent on a click
- Impressions: the number of times your ads were on screen
- Clicks: the number of clicks on your ads
- CTR (%): the percentage of times people saw your ad and performed a click
- Conversion: the number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred)
- Result: the number of times your ad achieved an outcome, based on the optimization goal you selected
- CPA: the average amount of money you've spent on a conversion.(The total count is calculated based on the time each ad impression occurred)
A metric is missing?
In case a metric is missing, please get in touch and we will be happy to add your metrics.